Get Noticed, Not Overlooked: The Power of Content Strategy

Ever feel like some brands have that je ne sais quoi in the digital realm, and you’re just… there? Trust me, it’s not magic—it’s a rock-solid content strategy. Whether you’re an ambitious business, a freelancer on fire, or an employee who refuses to blend in, a well-structured content plan is your ticket to standing out.

1. What Is ‘Content Strategy’?

In simplest terms, it’s a plan for creating, distributing, and maintaining valuable content. But it’s more than just posting a blog or a tweet. It’s about weaving a cohesive story that resonates with your audience. 

Remember the Old Spice “The Man Your Man Could Smell Like” campaign? Launched in 2010, it featured a charismatic “Old Spice Man” who responded to social media questions in real-time videos. It wasn’t just funny; it was strategically genius. The marketing team understood their audience’s love for engagement and humor, and they crafted a viral phenomenon around it.

Ever wondered why some posts go viral while others sink without a trace? That’s content strategy for you.

2. Goal Setting – Don’t Just Wander Aimlessly

Begin with the end in mind. Want to increase brand awareness? Drive sales? Or position yourself as an industry thought leader? What’s your endgame here? Define your mission. As Simon Sinek wisely says, “Start with WHY.”

3. Know Your Audience – And I Mean, REALLY Know

Throwing content out there without knowing who you’re talking to is like a comedian telling jokes without reading the room—likely to fall flat.

Ever hear about Coca-Cola’s “New Coke” fiasco in 1985? Coca-Cola tried to rebrand by introducing a sweeter formula, thinking it would boost sales. It flopped—big time. Public outrage led them to bring back the original as “Coca-Cola Classic,” which then soared in sales. The lesson? Never underestimate the power of truly knowing your target audience and what they love.

Create personas and get down to the nitty-gritty of what makes your audience tick. Do you know who’s reading your posts and why?

4. Audit Existing Content

Take stock of what you’ve got. Some of it might be gold; some of it might be as stale as leftover knedliky. Either way, it’s worth knowing before you move forward. What content do you already have that can be repurposed or revamped?

“What gets measured gets managed”

– Peter Drucker

5. Choose Your Platforms Wisely

Every platform has its own rhythm. LinkedIn might be perfect for B2B content, while Instagram could be the haven for a visual storyteller. So where does your audience hang out? Have you checked?

“Be where the world is going.”

– Beth Comstock

6. Content Types & Consistency

Blogs, infographics, podcasts—you name it. Pick the types that vibe with your brand and your peeps. But remember, consistency trumps over-enthusiasm. Are you more of a blogger or a podcaster? How about trying an infographic?

“Content is king, but context is God.”

– Gary Vaynerchuk

7. Track, Tweak, and Don’t Freak

Started posting? Cool. Now keep an eye on what’s popping and what’s flopping. You’re not going to nail it on the first try, and that’s okay. Learn and evolve. What’s your plan for tracking success and making improvements?

Up Next in Your Digital Journey

Creating content without strategy is like setting sail without a map. You might catch a breeze here and there, but chances are, you’ll be floating aimlessly. 

For all you businesses, freelancers, and ambitious souls of Prague, know that a well-thought-out content strategy is your compass in the digital world. 

And get ready, because this monthly #ContentStrategy series isn’t stopping here. We’re diving into brand storytelling, the secret sauce behind killer social media posts, and the art of staying productive in content creation. So hit subscribe  and don’t miss out.

Not the right time to dive in? No worries—follow me on Facebook, LinkedIn, and Instagram, and let’s stay in touch!

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